CUT. PASTE. DESTROY.
This is not a highlight reel.
This is the part before the post.
Before the launch.
Before the “big announcement.”
Before the launch.
Before the “big announcement.”
I’m Chris Perez. Art director. Graphic designer. Dad. Builder of brands and invoices and expectations.
This space lives in the in-between.
Cut.
Paste.
Destroy.
Paste.
Destroy.
The sketch that didn’t make it.
The client note that hits a nerve.
The invoice that hasn’t cleared yet.
The idea you almost shared but didn’t because it didn’t feel ready.
The client note that hits a nerve.
The invoice that hasn’t cleared yet.
The idea you almost shared but didn’t because it didn’t feel ready.
I make commercial art for a living. I work with brands. I chase retainers. I try to make creativity sustainable while still protecting the part of me that makes things for no reason at all.
There’s pressure in that.
Pressure to perform.
Pressure to post.
Pressure to turn every thought into content and every project into proof.
Pressure to perform.
Pressure to post.
Pressure to turn every thought into content and every project into proof.
This is where I set that down.
This blog is about process in its raw state. The reps. The doubts. The experiments. The quiet rebuilds after something flops. The mental gymnastics of trying to make art and money live in the same house without fighting each other.
Some days it will be breakdowns of work.
Some days it will be leadership notes.
Some days it will be uncomfortable honesty about ambition, fatherhood, ego, comparison, and trying to stay steady.
Some days it will be leadership notes.
Some days it will be uncomfortable honesty about ambition, fatherhood, ego, comparison, and trying to stay steady.
This is game tape.
This is maintenance.
This is me learning how to build a creative life that lasts without burning it to the ground every six months.
If you’re trying to figure out your life, your work, your voice, your balance between survival and expression, you’re in the right place.
Cut what doesn’t serve you.
Paste what still feels true.
Destroy the pressure that was never yours to carry.
Paste what still feels true.
Destroy the pressure that was never yours to carry.
Welcome.